My audience related and artistic approach to photography helps you communicate in the way you want. Individual, professional hand-made and non-generic Photography is not necessary in all cases. However, when it is used well, it makes a big difference. I do storytelling, brand and sales related work, internal communication, commissioned and non-commissioned fine art photography, reportage, events. Video is also an option, in small production settings. I specialise in quality and a client-oriented way of working, not in set categories of photography. I have a German FH diploma in Visual Communication Design from the former Werkkunstschule Krefeld (FHN) and a Masters Degree in Communication Design from Manchester M. University. My studies also included photography and illustration. I confess that I used to be one of the Madmen in corporate advertising, from copy writer to creative director - so I can write and direct, too. Years of experience with major brands in various roles in Germany and Switzerland have left their mark on many levels - today I enjoy the creative freedom and mutual respect that comes naturally when working with medium-size and smaller clients. I migrated from Germany to Switzerland 25 years ago, started a family and now work out of Zurich, Switzerland.